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Truism Poster

JENNY HOLZER’S 253 TRUISMS.png
JENNY
HOLZER'S
253 TRUISMS
.

ROLE

TIMELINE

TOOLS

Art direction and designer

Adobe Photoshop & Adobe Illustrator

3 weeks

The objective of this project is the promotion of MOMA's exhibition titled Jenny Holzer's 253 Truisms.

A truism is "an undoubted or self-evident truth, especially one too obvious for mention"

truism-frase02-01.jpg

SKETCHES.

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TITLE TREATMENT.

title-treatment-mockup 1.jpg

INITIAL CONCEPTS.

FINAL POSTER.

Poster-larger 1.jpg

TOUCHPOINTS.

billboard-mockup03 1.jpg
instagram-mockup02-01 1.jpg
Citylight_poster02 1.jpg

OTHER PROJECTS.

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